Cordenons Group renews its appointment with Montecarlo
26 Ottobre 2010
The Vip Party of Thursday 21st October in Montecarlo ended in style a year rich of events for the Cordenons Group: New York in March, Milan end July and Shanghai in September.
Exceptional location this year was once again the refined villa Key off the Cap d’Ail; the mild climate allowed the many guests (among more than 160 guests, designers, Italian and foreign journalists and important figures of the graphic arts world) to enjoy an evening on the seashore in the spirit of the hospitality and elegance that highlight all Cordenons house events.
In order to facilitate arrivals at the Villa this year the Cordenons Group provided their guests with four shuttles going to and fro the Grimaldi Forum, the Casinò of Montecarlo and the location, where the guests could entertain themselves at the gaming tables provided for them.
In the course of the evening Cordenons Group presented its latest arrivals: the range PLIKE enriched by five new fashionable colours (PINK, PASTEL BLUE, PURPLE, ORANGE and ROYAL BLUE) supported by rich promotional material linked to the newly started campaign I LIKE PLIKE and the renewed samples book COLOUR, with MALMERO (new colours), MALMERO PERLè, MALMERO EB (new embossing) and NOTTURNO (new weight). Obviously there had to be MOONDREAM, the innovative Cordenons paper which thanks to simple hot printing – without foil – becomes transparent.
At the end of the Party guests were presented with a Shopping Box realised with MALMERO Noir embossed Antelope with inside a copy of the catalogue COLOUR realised in limited circulation especially for the event, a nice gadget to remember the evening and a small taster for a further new arrival which will be officially presented soon.
See you at the next event…