KINGDOM,THE VISUAL BOOK
Kingdom comes with a dedicated visual book in A4 size. Since the papers part of the new Kingdom range are mainly intended for high-end communication projects, the concept of the brochure is inspired by the work of graphic design and creative agencies. It is about creativity and shows the entire process of branding, taking the reader on an imaginary journey starting from brainstorming, as the genesis of the creative idea, up to the final artwork. In order to design the brand identity many steps are requested: the definition of the concept, the drafting of the rough - the illustrated and photographic part - and the creation of graphics… a texture can also be added. The choice of naming, visual and payoff complete the final brand identity, the perfect synthesis of a company or product values and vision.
Each page of the visual book is produced with a different paper and grammage of the range. The brochure highlights the different versions of Kingdom printed with the most important printing and finishing techniques and it includes the complete range of papers and envelopes.